Our Investors, our believers
True North got our wheels accelerated in
2006 when the company first invested in Meru and India’s first historic
fleet of air-conditioned, GPS-linked, e-metered taxis’ was introduced in
Mumbai. From an initial 45 cabs in the home city, Meru expanded its
operations to three other cities– Delhi, Hyderabad, and Bengaluru in
2008. Having served millions of customers over a span of 20 years, Meru
is one of India’s most trusted cab service provider.
Today, the global leader, Mahindra and
Mahindra is a majority stake holder in Meru as we continue to
offer a wide array of mobility services to individuals as well as
corporate and business houses across India. In collaboration with
Mahindra and Mahindra, we are moving towards adopting an electric
ecosystem starting with Mahindra’s eVeritos in Mumbai and our electric
fleet will soon be present in all the other major metro cities of India.
Meru, with its undeterred promise of reliability and trusted service
shall continue to evolve, innovate and rise as a Mahindra group company.
About True North
True North (formerly known as India Value Fund Advisors – IVFA) was
established in 1999 with a focus on investing in and transforming
mid-sized profitable businesses into world class industry leader. More
Built on the strong foundation of True North Values which are
embodied within the principles of ‘The Right Way’, True North has
successfully launched six separate investment funds with a combined
corpus of over US$ 2.8 billion including co-investments. True
North’s insights and understanding of India has been sharpened over
the last 19 years by investing in more than 40 Indian businesses. It
has successfully guided these companies in making the transition
into well-established and large businesses that are valuable,
enduring and socially responsible. The True North team has been
structured with a balanced mix of 7 Investment and 18 Business
Managers, who bring with them several hundred man-years of industry
experience to achieve the above objective. For more details, visit
www.truenorthco.in. Less
About Mahindra
The Mahindra Group is a federation of companies that enables people to
rise through innovative mobility solutions, driving rural prosperity,
enhancing urban living, nurturing new businesses and fostering
communities. More
It enjoys a leadership position in utility vehicles, information
technology, financial services and vacation ownership in India and
is the world’s largest tractor company, by volume. It also enjoys a
strong presence in agribusiness, aerospace, commercial vehicles,
components, defence, logistics, real estate, renewable energy,
speedboats and steel, amongst other businesses. Headquartered in
India, Mahindra employs over 240,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and
Facebook: @MahindraRise. Less
