About Us

Our Investors, our believers

True North got our wheels accelerated in 2006 when the company first invested in Meru and India’s first historic fleet of air-conditioned, GPS-linked, e-metered taxis’ was introduced in Mumbai. From an initial 45 cabs in the home city, Meru expanded its operations to three other cities– Delhi, Hyderabad, and Bengaluru in 2008. Having served millions of customers over a span of 20 years, Meru is one of India’s most trusted cab service provider.

Today, the global leader, Mahindra and Mahindra is a majority stake holder in Meru as we continue to offer a wide array of mobility services to individuals as well as corporate and business houses across India. In collaboration with Mahindra and Mahindra, we are moving towards adopting an electric ecosystem starting with Mahindra’s eVeritos in Mumbai and our electric fleet will soon be present in all the other major metro cities of India. Meru, with its undeterred promise of reliability and trusted service shall continue to evolve, innovate and rise as a Mahindra group company.

About True North

True North (formerly known as India Value Fund Advisors – IVFA) was established in 1999 with a focus on investing in and transforming mid-sized profitable businesses into world class industry leader. More

Built on the strong foundation of True North Values which are embodied within the principles of ‘The Right Way’, True North has successfully launched six separate investment funds with a combined corpus of over US$ 2.8 billion including co-investments. True North’s insights and understanding of India has been sharpened over the last 19 years by investing in more than 40 Indian businesses. It has successfully guided these companies in making the transition into well-established and large businesses that are valuable, enduring and socially responsible. The True North team has been structured with a balanced mix of 7 Investment and 18 Business Managers, who bring with them several hundred man-years of industry experience to achieve the above objective. For more details, visit www.truenorthco.in. Less

About Mahindra

The Mahindra Group is a federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. More

It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 240,000 people across 100 countries. Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise. Less

We’d be delighted to hear from you!

For business collaborations and related queries, write to us at corporate@meru.in