GPS enabled 'MERU' taxis launched
April 23, 2007 5:57 PM
V-Link fleet management company has launched 'MERU', a GPS enabled metered radio taxi service in Mumbai. India Value Fund, a private equity fund with a diverse set of investments in India such as Biocon, Trinethra, and Radio City has recently taken a stake in V-Link and is providing management support besides requisite equity infusion. IVF has been instrumental in building several valuable business in the past.
The company plans to launch its operations in Mumbai, as a part of the Maharashtra government's fleet taxi service and subsequently in Delhi, Kolkata, Chandigarh , Hyderabad, Banglore, Chennai and Pune.
It initially launched 150 taxis and plans to increase this to 1,000 by year end and further plans to manage a fleet of at least 10,000 cabs across major metros of the country in the next three years to five years. Initially the fleet consists of Maruti Esteems.
Neeraj Gupta, Managing Director of V-Link Group says, "V-Link has satisfied the criteria laid down by the Government of Maharashtra and is one of the players selected by the Government as an operator of radio taxis in Mumbai. Services such as "Dial-a-Meru", "SMS-a-Meru" and "Meru-on-the-Net" will also be available shortly.
Anjan Deb, Chief Operating Officer, V-Link Group adds," People will commute in a modern, air-conditioned taxi, backed by GPS-based dispatch technology. They will now be able to call up a taxi at a desired place of pick-up, with a 100 percent assurance of a tamper- proof meter and a printed receipt. Emergency security features are installed in the car for complete passenger safety. The fleet of Meru cabs operates on clean, green fuel thus contributing to keeping Mumbai clean and fresh.V-Link plans to offer an advance booking system for Meru which allows a customer to book for a cab on the phone or on Net in advance and get a cab at their appointed location from anywhere within the city of Mumbai.