Press Releases : V-Link to run 1,000 Taxis by December

V-Link to run 1,000 Taxis by December
June 12, 2007 5:36 PM

An initiative by a Mumbai-based transportation solutions company in introducing metered city taxi service in Mumbai could be a boon to 'Yellow Cab' chauffeurs struggling to survive amidst increasing competition from the organized sector.
V-Link Taxis Pvt. Ltd., member of the V-Link Group providing transport services to BPO companies and fleet management service, plans to recruit chauffeurs with regular employment benefits for its branded metered city taxi service.  Operating under the name 'Mery', V-Link will be running 1000 taxis by December in Mumbai after its initial launch with a 150-vehicle strength in that city in March.  V-Link plans to roll out the service in Delhi, Bangalore, Hyderabad, Kolkata and Chennai, with an eventual fleet strength of 10,000 in three to five years.  It will be raising the capital of Rs. 500-600 crore in phases through private equity and internal resources, said Mr. Anjan

Expansion plan: File picture of Mr. Neeraj Gupta, Managing Director, V-Link Group, with a Meru taxi.

Shashi Ashiwal Deb, Chief Operating Officer. 
"We are offering chauffeurs an opportunity to work in the organized sector where they will earn well above they average industry standards," said Mr. Deb.  The chauffeurs will be entitled to benefits such as provident fund and Employee State Insurance Corporation Scheme along with accident insurance cover, while on duty.  "We recruit chauffeurs with minimum three years experience on Mumbai city roads and with a basic knowledge of reading addresses in English," he added
Mr. Deb, however, said V-Link would first asses the current model of operating with own chauffeurs before deciding on adopting the system for its larger fleet.  V-Link is planning to introduce a 'subscription model' in the next six months, which will offer 'Meru' on rental basis with attractive packages to chauffeurs with taxi permits.
Meru, using CNG fuel, un-like the aging fleet of yellow cabs using petrol or diesel, offers a competitive tariff while its USP will be its 'on-call' service for the customers with the GPS (Global Positioning System) and GPRS (General Packet Radio service), said Mr. Deb.


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