Press Releases : High on spirits! don't worry; call a cab to drop you back

High on spirits! don't worry; call a cab to drop you back
October 22, 2008 10:26 AM

October 22, 2008: Next time when you venture out for a tipple, you can hope to return home safely under a "Don't Drink and Drive" scheme launched in the capital.

Mumbai-based cab operator 'Meru Cabs', which launched the scheme in Delhi recently, has tied up with four 'TGI's Friday' outlets and 160 restaurants and bars across Delhi to provide its services.

"This is a unique and first-of-its-kind initiative launched in the capital. As the demand for drink goes up in evening hours and continues till late at night, people don't want to drive themselves and want someone to drop them home. So, to make them enjoy their evening, we have launched this initiative," said Mark Periara, CEO, Meru cabs service.

With Delhi witnessing heavy traffic, flooded parking places and high accident rates of drunken driving, Meru intends to promote the simple, yet effective message of 'Don't drink and drive', Periara said, adding a person will have to just inform the bar manager for the cab or dial our customer care number i.E. 44224422 and the cab will be there within minutes.

The customers will be advised through time-to-time warnings to take a cab rather than drive after getting high on spirits.

The restaurants will place tent cards and coasters on the tables as well as display messages on LCD screens advising customers to call a cab. The first drink has a black coaster, the next green one followed by an amber one, and the fourth drink has a red coaster signifying that it is time to call.


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